Porter Metrics alternative: ready-made Google Ads reports, no BI tool or assistant to connect

Porter Metrics presents itself as an AI-native marketing reporting and automation platform: your data in Looker Studio, Sheets or BigQuery, and your campaigns managed from Claude or ChatGPT. Ads Clear View focuses on Google Ads, read-only: it computes, audits and delivers the report, in its own app.

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What Porter Metrics does, and does well

According to its official website, Porter Metrics is built for marketing teams and agencies. Its strengths:

Many destinations. BigQuery, Looker Studio, Google Sheets, Power BI, Slack, Zapier, and the Claude, Gemini and ChatGPT assistants.
MCP in every plan. The site states that the MCP is included in every plan, including the free-forever plan.
Campaign actions, under control. Creating and updating campaigns, ad sets and keywords on Meta, Google, LinkedIn, TikTok and Microsoft; items are created paused and permission is requested before writing.
Templates and white label. Looker Studio and Google Sheets templates, dashboards with no Porter badge on paid plans, a 14-day trial then a free plan.

Porter Metrics or Ads Clear View: the comparison

Porter Metrics feeds your tools and acts on several ad networks from an AI assistant; Ads Clear View is a read-only app focused on Google Ads, from analysis to the report delivered to the client.

Criterion	Porter Metrics	Ads Clear View
Data sources	Meta Ads, Google Ads, Instagram, LinkedIn Ads, TikTok Ads, Google Analytics 4, Shopify, HubSpot, among others.	Four Google sources brought together per client: Google Ads (all plans), Google Analytics 4, Search Console and Merchant Center (paid plans). Meta Ads and other ad networks cannot be connected.
Raw data and export	Sends data to BigQuery, Looker Studio, Google Sheets, Power BI, Slack and Zapier.	No export of raw data to a spreadsheet or a warehouse: the data feeds the assistant, the audit and the reports, inside the app.
Client reports	Looker Studio and Google Sheets templates, dashboards shared by link, white-label on paid plans.	Ready-made report templates, a drag-and-drop composer, share links, PowerPoint export (5 layouts) and PDF, under your brand on paid plans.
AI assistant	Driven from Claude, Gemini or ChatGPT through the included MCP; the assistant subscription is separate.	An AI assistant (Claude, by Anthropic) included in every plan, already connected to the client's accounts: 30 to 1,000 messages a month depending on the plan, with no separate AI subscription.
Google Ads audit	AI audits on paid subscriptions, according to the pricing page.	An audit of every account that checks conversion tracking first, then campaigns, keywords, search terms and ads, with wasted spend quantified and the action to take.
Who computes the figures	The AI assistant or the destination tool's formulas compute from the transferred data.	The code computes tables, charts, key figures and the audit; the AI assistant comments on values that are already calculated. In presentations, every figure written by the AI is checked against the data.
Changing campaigns	Creates and changes campaigns, ad sets and keywords across several networks, after permission.	Always read-only: nothing is changed in the accounts. The tool analyses and recommends; you apply the changes in Google Ads.
Cost	Free-forever plan after the trial; reporting billed per connected data source account, automation billed in credits (details at portermetrics.com/en/pricing).	Flat price, AI included: 59 € to 199 € excl. VAT per month, with no extra charge per Google Ads account. A Free plan with no credit card.

Information about Porter Metrics taken from its official website (portermetrics.com) on 5 November 2026. Porter Metrics is a trademark of its publisher, mentioned here for comparison only; Ads Clear View is not affiliated with it. Every tool evolves: check the details with its publisher.

What it costs for 1, 3 and 10 clients

The monthly price of the cheapest plan that covers each number of clients, based on each tool's public price list, in its original currency. The assumptions are listed below the table.

Clients	Porter Metrics	Ads Clear View
1 client	Reporting, 1 account$15 a month billed monthly	Solo59 € excl. VAT a month, or 47.20 € excl. VAT a month billed annually
3 clients	Reporting, 3 accounts$39.99 a month billed monthly	Solo59 € excl. VAT a month, or 47.20 € excl. VAT a month billed annually
10 clients	Reporting, 10 accounts$80 a month billed monthly ($8 per account)	Pro89 € excl. VAT a month, or 71.20 € excl. VAT a month billed annually

Assumptions

1 client = 1 Google Ads account. Porter Metrics charges reporting per connected data source account (a GA4 property counts as one more account), per the monthly grid in its pricing FAQ; about 16.6% off billed annually (2 months free).
A forever-free plan is available after the 14-day trial: unlimited accounts, history limited to 30 days (15 days for AI chats).
Porter Metrics says reporting works without an AI subscription in Looker Studio, Google Sheets and Power BI; to query the data in Claude or ChatGPT you need an account with the assistant. Tax: not stated.
AI assistant subscription, on top: Claude's free plan supports connectors, with limited usage; Claude Pro costs $20 a month billed monthly or $17 a month billed annually ($200 up front), plus applicable tax, with usage limits every 5 hours and every week. Public price taken on 5 November 2026 from: claude.com/pricing
Ads Clear View: the cheapest paid plan whose limit covers the number of clients (Solo: 3 clients, Pro: 10, Agency: 50). AI assistant included, no extra charge per Google Ads account; Google Analytics 4, Search Console and Merchant Center included. Prices excl. VAT, 20% off billed annually. The Free plan also covers 1 client, Google Ads only, with 30 messages a month.

Public price taken on 5 November 2026 from the official page: portermetrics.com/en/pricing

Real cases

Three situations, step by step: what you get with Porter Metrics, what you get with Ads Clear View. The first one favours Porter Metrics.

A social ads agency launching campaigns from Claude

It manages Meta, TikTok and Google Ads and wants to create campaigns, update keywords and produce dashboards from the assistant.

With Porter Metrics

Porter Metrics connects these networks to Claude, creates campaigns paused and asks permission before writing: the need is covered.

With Ads Clear View

Ads Clear View is read-only and only reads Google sources: it does not launch campaigns. It can serve for the Google Ads audit and reports.

A consultant, five Google Ads clients, a monthly report each

She wants neither a BI tool to set up nor a separate assistant subscription.

With Porter Metrics

She starts from a Looker Studio or Google Sheets template, connects each account, then shares each dashboard link.

With Ads Clear View

She builds a report template once, applies it to each client and schedules the monthly send in her name; each client finds their reports in their branded portal. The AI assistant is included in the Pro plan (10 clients).

A marketing manager who must prove conversion tracking is reliable

Before cutting a budget, he wants to know whether the counted conversions are real.

With Porter Metrics

He asks his assistant, which reads the data transferred by the MCP.

With Ads Clear View

The audit starts with exactly this: no conversions measured, implausible values, impossible rates, weak actions counted as sales. Findings that depend on it are flagged and left out of the wasted-spend figure.

When Porter Metrics is a good choice

Ads Clear View is not for everyone. Porter Metrics is a better fit if:

You want to create or change campaigns from an AI assistant: Ads Clear View is read-only.
You advertise on Meta, TikTok or LinkedIn as well as Google Ads.
Your reports live in Looker Studio, Sheets or BigQuery and must stay there.

Frequently asked questions

What is the main difference between Porter Metrics and Ads Clear View?

Porter Metrics feeds your tools (Looker Studio, Sheets, BigQuery…) and acts on several ad networks from an AI assistant. Ads Clear View is a read-only Google Ads app: audit, built-in AI assistant, client reports, scheduled sending and portal.

Can Ads Clear View change my campaigns?

No. Access is read-only: no bid, budget or ad is ever changed. You apply the recommendations yourself, in Google Ads.

How much does Ads Clear View cost?

The Free plan is free, with no credit card. Paid plans range from 59 € to 199 € excl. VAT per month, AI included (100 to 1,000 messages a month), with no extra charge per Google Ads account.

Do I need a ChatGPT or Claude subscription with Ads Clear View?

No. The assistant (Claude, by Anthropic) is included in every plan, Free included, and already connected to the client's accounts.

Can I use Porter Metrics and Ads Clear View together?

Yes, nothing prevents it: both tools read the same Google accounts without getting in each other's way. You can keep Porter Metrics for what it does well and use Ads Clear View for the Google Ads audit, the assistant and client reports.

Other comparisons

Try Ads Clear View on your Google Ads accounts

Connect an account, run the audit and build your first report. Free plan with no credit card; read-only, nothing is changed in your accounts.

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