Supermetrics brings marketing data from many platforms into your spreadsheets, BI tools, warehouses and AI assistants. Ads Clear View is narrower and more direct: Google Ads and three other Google sources, an audit, a built-in AI assistant and reports delivered to your clients.
According to its official website, Supermetrics is a marketing data platform for agencies, data teams and SMBs. Its strengths:
Supermetrics is a broad, multi-network data platform that feeds your tools; Ads Clear View is an app focused on Google Ads, from analysis to the report delivered to the client.
| Criterion | Supermetrics | Ads Clear View |
|---|---|---|
| Data sources | Many marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads and Microsoft Ads. | Four Google sources brought together per client: Google Ads (all plans), Google Analytics 4, Search Console and Merchant Center (paid plans). Meta Ads and other ad networks cannot be connected. |
| Raw data and export | Its core business: spreadsheets, BI tools, data warehouses (Enterprise plan) and AI assistants. | No export of raw data to a spreadsheet or a warehouse: the data feeds the assistant, the audit and the reports, inside the app. |
| Client reports | Reports and dashboards in the destination tool (Looker Studio, Sheets, Power BI…), in the client's colours according to the agency page. | Ready-made report templates, a drag-and-drop composer, share links, PowerPoint export (5 layouts) and PDF, under your brand on paid plans. |
| Scheduled sending | Scheduled delivery to the inbox or a shared workspace, according to the agency page. | Weekly, monthly or quarterly reports emailed in your name, with the period set automatically (paid plans). |
| AI assistant | Data sent to Claude, ChatGPT and other tools through the Supermetrics MCP; the assistant subscription is separate. | An AI assistant (Claude, by Anthropic) included in every plan, already connected to the client's accounts: 30 to 1,000 messages a month depending on the plan, with no separate AI subscription. |
| Who computes the figures | The AI assistant or the BI tool's formulas compute from the transferred data. | The code computes tables, charts, key figures and the audit; the AI assistant comments on values that are already calculated. In presentations, every figure written by the AI is checked against the data. |
| Changing campaigns | The site presents creating and changing campaigns, and pausing them, from the conversation or the dashboard. | Always read-only: nothing is changed in the accounts. The tool analyses and recommends; you apply the changes in Google Ads. |
| Cost | Plans based on sources, users and accounts: Starter from €49 a month billed monthly or €39 a month billed annually (2 sources, 1 user, 2 accounts per source). Public price taken from supermetrics.com/pricing on 5 November 2026. | Flat price, AI included: 59 € to 199 € excl. VAT per month, with no extra charge per Google Ads account. A Free plan with no credit card. |
Information about Supermetrics taken from its official website (supermetrics.com) on 5 November 2026. Supermetrics is a trademark of its publisher, mentioned here for comparison only; Ads Clear View is not affiliated with it. Every tool evolves: check the details with its publisher.
The monthly price of the cheapest plan that covers each number of clients, based on each tool's public price list, in its original currency. The assumptions are listed below the table.
| Clients | Supermetrics | Ads Clear View |
|---|---|---|
| 1 client | Starterfrom €49 a month billed monthly, or €39 a month billed annually | Solo59 € excl. VAT a month, or 47.20 € excl. VAT a month billed annually |
| 3 clients | Starter + 1 add-on accountfrom €62 a month billed monthly (€49 + €13), or €49 a month billed annually (€39 + €10) | Solo59 € excl. VAT a month, or 47.20 € excl. VAT a month billed annually |
| 10 clients | Cannot be calculated from the public price listGrowth (€199 a month, €159 billed annually) includes 7 accounts per source; accounts beyond that are add-ons ("+ €13", up to 20 in total) whose unit the page does not state. At least €199 a month. | Pro89 € excl. VAT a month, or 71.20 € excl. VAT a month billed annually |
Public price taken on 5 November 2026 from the official page: supermetrics.com/pricing
Three situations, step by step: what you get with Supermetrics, what you get with Ads Clear View. The first one favours Supermetrics.
It spends on Google Ads, Meta, LinkedIn and Microsoft Ads, and its analyst wants all the data in BigQuery for their own models.
Supermetrics feeds the warehouse from all these platforms: the right building block for this need.
Ads Clear View only reads Google sources and does not export raw data: it does not meet this need. It can be added for the Google Ads audit.
No analyst on the team; reports must go out on their own, in the agency's name.
The agency picks a destination tool (Looker Studio or Sheets), builds its reports there, connects each account and schedules delivery.
It starts from a ready-made template, applies it to each client and schedules the monthly send in its name; each client gets a branded portal. Ten clients is the Pro plan limit (10 clients), AI assistant included.
He wants to know within an hour whether conversion tracking is reliable and where the budget goes.
He connects the account to his AI assistant through the MCP and asks; the assistant reads the transferred data and calculates.
He runs the audit: conversion tracking checked first, then campaigns, keywords, search terms and ads, with wasted spend quantified and the action to take. The built-in assistant then answers the detailed questions.
Ads Clear View is not for everyone. Supermetrics is a better fit if:
Supermetrics moves data from many platforms into your tools (spreadsheet, BI, warehouse, AI assistant). Ads Clear View is a complete app focused on Google Ads: audit, built-in AI assistant, client reports, scheduled sending and portal.
The Free plan is free, with no credit card. Paid plans range from 59 € to 199 € excl. VAT per month, AI included (100 to 1,000 messages a month), with no extra charge per Google Ads account.
No. Access is read-only: no bid, budget or ad is ever changed. You apply the recommendations yourself, in Google Ads.
For your clients' Google Ads reports, yes: they are built in Ads Clear View, shared by link and exported to PowerPoint and PDF. For multi-network analysis or raw data in a spreadsheet, no.
Yes, nothing prevents it: both tools read the same Google accounts without getting in each other's way. You can keep Supermetrics for what it does well and use Ads Clear View for the Google Ads audit, the assistant and client reports.
Connect an account, run the audit and build your first report. Free plan with no credit card; read-only, nothing is changed in your accounts.
