How AI usage is counted
The numeric audit consumes nothing: it is computed in code, deterministically. Only the written recommendations and the chat with your accounts call a language model — and that is what gets counted. This page explains exactly how.
What counts as a message
- · A question asked in a client's chat.
- · A report or report comment written by the AI.
- · A Google Slides presentation requested (started from the chat, only the question counts, once).
What does not count
- · The numeric audit: it is computed in code, without AI.
- · Questions asked to the app's help assistant.
- · An answer stopped before the end, or that failed.
Your questions in the chat, the reports and comments written by the AI and the presentations you request count against your messages. The calls the app makes to help you — the opinion on search terms after a sync, the analysis of your website — use no messages.
What each plan allows
| Plan | Messages per month | Per day, at most | Analyses |
|---|---|---|---|
| Free | 30 | 5 | 1 / account / week |
| Solo | 100 | 10 | 7 / account / week |
| Pro | 400 | — | 7 / account / week |
| Agency | 1000 | — | 7 / account / week |
Messages are counted per organisation (your colleagues share the same counter) over one month: for a subscriber, from billing date to billing date; on Free, the calendar month, which restarts on the 1st. A usage cap also protects the service against abnormal use. Subscriptions taken out before 16 October 2026 keep their original limits, counted per day.
About the free plan
The free plan gives you AI access without providing any key: it runs on ours, within 30 messages per month and at most 5 per day.
The numeric audit stays whole on the free plan: score, wasted spend, prioritised findings. Only the writing and the chat are capped.
The breakdown of your messages, day by day and per user, is in your workspace (Usage page).
See pricing