An audit that checks your conversions first
A cost per conversion calculated on broken tracking tells a false story. So the audit first says whether conversions are reliable, doubtful or missing, then goes through campaigns, keywords, search terms and ads.
What the audit checks
- Conversion tracking. No conversions measured, implausible values, impossible conversion rates, isolated spikes, weak actions (page views, add to cart) counted as sales: it says what to rely on until the doubt is cleared.
- Campaigns. Campaigns spending without converting, cost per conversion double the median, profitable campaigns limited by budget, impressions lost to rank.
- Keywords and search terms. Costly keywords and search terms with no conversions, off-target queries (free, jobs, definition…), low Quality Score, duplicates across ad groups.
- Ads. Ads with poor or average ad strength, ad groups with a single active ad.
- Wasted spend, costed. Each finding has its severity, its cost impact and the action to take. Those that rely on doubtful tracking are flagged and left out of the total.
How it works
Run the audit
From the account, in one click, on the synced Google Ads data.
Read the tracking verdict
Reliable, doubtful, broken or missing, with the reasons: the first step before reading any performance.
Apply the recommendations
Sorted by severity, with the rows concerned. You apply them in Google Ads, at your own pace.
Which plans include it
- Free
1 audit per account per week
- Solo
Up to 7 audits per account per week
- Pro
Up to 7 audits per account per week
- Agency
Up to 7 audits per account per week
Compare every plan line by line
Frequently asked questions
Does the audit change my account?
No: access is read-only. The audit reads the data and tells you what to do; nothing is applied on your behalf.
How many audits can I run?
The number of audits per account per week depends on the plan: it is shown above and in the pricing table.
What if my conversion tracking is wrong?
That is exactly the first thing checked. Until it is reliable, findings that depend on conversions stay visible but flagged, and are not counted in the wasted spend.
Other features
Connect a Google Ads account and ask your first question
Free plan, no credit card, no time limit. Read-only access: nothing is ever changed in your accounts.